I found a founder for Inside censhare - Walter Bauer

Today, I reeled in a big fish into the hot seat; one of the founders of our company; CTO Walter Bauer. A fascinating chap to talk to, the brains behind our semantic database platform (and other cool stuff I can’t tell you about yet).

Of course, I couldn’t get a founder and not ask about how censhare started. I love Walter’s honesty, as an organically grown business from day 1, he freely admits that the early years were tough, not only solving tough problems for a demanding industry in publishing, but of course building a start-up business – but that those early lessons have clearly created the DNA of the success we have today.

But, we couldn’t leave it there and Walter will be joining us on Inside censhare again soon - there is a lot more to this story I want to explore.


With censhare at the heart of the article-based production Hearst UK controls all print and digital media and achieves a massive cultural change.

The Power of a Semantic Network

censhare's semantic network is able to relate all data and will move your departments out of their respective silos and into one cohesive team.

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Ian Truscott Ian Truscott

Ian Truscott has a passion for creating ART (Awareness, Revenue and Trust) for B2B software companies as a marketing leader and is a censhare alumni. Wanting to connect a like minded community and share something useful, he founded Rockstar CMO, a monthly digital publication, and is currently helping B2B companies create ART at appropingo.

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