Cookie Policy

This website uses cookies to provide technical functionality, improve the user experience and help us optimizing the website for our users. Find out more in our Privacy Policy

Necessary Cookies

These cookies are necessary for the function and operation of this website. Without these cookies we would not be able to offer you services such as contact forms and territory selection. These cookies collect anonymous information and cannot track your movements on other websites.

Show CookiesHide Cookies

Name

Domain

_hs_opt_out

censhare.com

_hssc

censhare.com

_hssrc

censhare.com

_hstc

censhare.com

_ga

censhare.com

_gid

censhare.com

allowCookies

censhare.com

hsfirstvisit

censhare.com

hubspotutk

censhare.com

prefGeo

censhare.com

Marketing Cookies

Marketing Cookies are being used to deliver adverts and other communications relevant to you and your interests, to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns.

Show CookiesHide Cookies

Name

Domain

_gat_UA-82154913-1

censhare.com

hubspotutk

censhare.com

Blog

What impact has digitalization had on customer behavior and human communication?

Digital innovation has eroded traditional competitive advantages in production or innovation. Companies are facing today an enormous competition in the communication sector, much more than they do so in the production field.

The new forms of communication that digitalization has empowered are forcing companies to reach out for each and every customer or prospect individually, instead of addressing an audience abstractly: companies have to operate and move within the context of all of their employees, suppliers, customers, multiplicators, share- and stakeholders. Individual expectations have to be understood, received, informed and entertained.

To offer engaging customer interactions throughout the complete buyer’s journey companies need to use bidirectional channels, and can not just send out content via web, print or mobile. Information needs to be integrated into one central solution and cover all different channels, devices and experiences.

Intelligent customer relationships than enable companies to build up engaging customer interactions throughout the complete buyer’s journey, to start a two-way conversation that reaches way beyond our traditional understanding of corporate communications.

Facilitate engaging customer interactions thru’ data driven marketing solutions

In this webcast two of the industry’s leading experts from Gartner and censhare AG look at digital communication- and customer engagement- challenges companies face and the solutions to meet them.

Play webcast

censhare Editorial Team censhare Editorial Team

We asked around the office to find out who wrote this and everyone stepped forward and said "I'm the author", our mistake was that we were offering cake.

Post
Globe icon

Diese Webseite ist auch auf Deutsch verfügbar.