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Product Information Management

The single source of information that puts product data at everyone’s fingertips, for all your marketing needs.

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Efficiently Create Accurate, Up To Date Sales and Marketing Material from Product Data

From specifications to prices, customer service information to usage rights, Product Information Management enables the central management and automatic updating of all your product data. Your sales and marketing teams, and any other function, will always have the latest product data at their fingertips to quickly, accurately, and consistently create powerful customer experiences for all channels.

1

identical campaign over print, web and social

9

million files on 420,000 products

15%

reduction in agency costs

+75%

efficiency in producing advertising materials

$275k

saved annually by reusing assets

Benefits

Product Information Management integrates all product data into a single record that feeds marketing and other processes.

Ensure the latest product information is always used in every channel
Save time, costs, and resources compared to separate, isolated systems
Avoid product errors in literature, reducing customer complaints and financial losses
Easily and quickly correct errors in a product record
Automatically check the completeness of information

Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine PIM with DAM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.

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Features

Product Information Management manages comprehensive product data for the efficient and accurate production of sales and marketing content. Master product data records are used to manage and automatically update content on websites, online shops, mobile apps, print collateral, and POS applications.

Data management of the application Product Information Management.

Product Data Management

Manages all product information and
relates it to product groups, families, and variants. Links product data with media and product descriptions.

Flexible product information structures
In line processing of product master data
Connections to all media assets
Mass processing of product data
Process based automation
Manages product variants
Integrated editor for mass data editing

Product Data Quality

Checks the quality of product data to identify potential improvements.

Checks the completeness of product content and uses individual approval processes for checking data
Configurable completeness checks, including quality gates and reports on quality gates
Integrated workflows
Versioning of all content

Data quality of the application Product Information Management.

Data export of the application Product Information Management.

Product Data Export

Publishes product content directly from the PIM solution to communication channels, or transfers product information to external systems.

Manual, partial or fully automated export to communication channels
Provisions product content to external systems via XML feeds and APIs

Product Classification Management

Product classification based on industry standard GS1 GPC (Global Product Classification)

Product Data Integration

Interface to Pentaho Data Integration (PDI)
PDI consists of a core data integration engine, and GUI applications that allow the user to define data integration jobs and transformations
PDI supports deployment on single node computers as well as on a cloud or cluster

censhare Modules

The censhare platform is a powerful tool that can be matched to your needs by adding optional modules. Need to manage print, produce variants efficiently, develop localized content or get your web assets in order? censhare has the module for you.

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