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Product Information Management

The single source of information that puts product data at everyone’s fingertips, for all your marketing needs.

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Learn more about Product Information Management

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Product Information Management

Efficiently Create Accurate, Up To Date Sales and Marketing Material from Product Data

From specifications to prices, customer service information to usage rights, Product Information Management enables the central management and automatic updating of all your product data. Your sales and marketing teams, and any other function, will always have the latest product data at their fingertips to quickly, accurately, and consistently create powerful customer experiences for all channels.


identical campaign over print, web and social


million files on 420,000 products


reduction in agency costs


efficiency in producing advertising materials


saved annually by reusing assets


Product Information Management integrates all product data into a single record that feeds marketing and other processes.

  • Ensure the latest product information is always used in every channel

  • Save time, costs, and resources compared to separate, isolated systems

  • Avoid product errors in literature, reducing customer complaints and financial losses

  • Easily and quickly correct errors in a product record

  • Automatically check the completeness of information

Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine PIM with DAM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.

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Product Information Management manages comprehensive product data for the efficient and accurate production of sales and marketing content. Master product data records are used to manage and automatically update content on websites, online shops, mobile apps, print collateral, and POS applications.

Product Data Management

Manages all product information and
relates it to product groups, families, and variants. Links product data with media and product descriptions.

  • Flexible product information structures

  • In line processing of product master data

  • Connections to all media assets

  • Mass processing of product data

  • Process based automation

  • Manages product variants

  • Integrated editor for mass data editing

Product Data Quality

Checks the quality of product data to identify potential improvements.

  • Checks the completeness of product content and uses individual approval processes for checking data

  • Configurable completeness checks, including quality gates and reports on quality gates

  • Integrated workflows

  • Versioning of all content

Product Data Export

Publishes product content directly from the PIM solution to communication channels, or transfers product information to external systems.

  • Manual, partial or fully automated export to communication channels

  • Provisions product content to external systems via XML feeds and APIs

Product Classification Management

  • Product classification based on industry standard GS1 GPC (Global Product Classification)

Data integration of the application Product Information Management.

Product Data Integration

  • Interface to Pentaho Data Integration (PDI)

  • PDI consists of a core data integration engine, and GUI applications that allow the user to define data integration jobs and transformations

  • PDI supports deployment on single node computers as well as on a cloud or cluster

censhare Modules

The censhare platform is a powerful tool that can be matched to your needs by adding optional modules. Need to manage print, produce variants efficiently, develop localized content or get your web assets in order? censhare has the module for you.

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See for Yourself with a Demo

Schedule a demonstration with one of our team and we can quickly show you what we mean by Universal Content and what this could do for your business.

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