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Content Management

Create media neutral content once and automatically transform it for any customer channel.

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Simplify and Align Content Production for Online and Print

With censhare Content Management you can create media neutral content and automatically transform it for any channel – web sites, online stores, apps, marketing automation, digital advertising and print. Content can be translated and localized, while the flexible application programming interface enables content to be accessed by external applications.

68%

faster content production process

35%

efficiency gains achieved

100s

of hours of routine tasks eliminated

100%

of all information units stored

7

different databases replaced with one

Benefits

The content first approach means you only need to create assets once and can then use them anywhere online and in print.

Produce, translate and transform content easily and rapidly and align it to all channels
Efficiently manage websites without the need for specialized technical skills
Reduce the costs of publishing omnichannel content compared to conventional manual systems
Use automation to free up creative resources to focus on the customer experience

Universal Content Management simplifies the use of digital assets to create personalized marketing campaigns. Combine Content Management with DAM and PIM to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.

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Features

The 'Content as a Service' layer allows content delivery into channels at a later stage via functions that hand the content to partners, channels or service providers for further processing. The Application Programming Interface allows app developers to create omnichannel applications with ease.

Content Management

Integrated content editor with output channel previews and word/character counter
Multi lingual standard document structure based on XML
Variants for output channels with specific characteristics
Workflows, notifications, and automatic processes
Process control from brief to design to production across the complete content lifecycle
Transform and export content to web, mobile, POS and print
Flexible functions for content export to any other channel

Neutral Content (XML)

Content is saved in media neutral, semantically labeled XML.

Enables programmatic processing for different channels
Schema definition with RELAX NG, the high performance schema description language for document oriented content

censhare Digital Asset Management: Sharing and collaboration.

Web Content Management of the application Content Management.

Content Data Quality

Checks the quality of content data and identifies potential improvements.

Checks the completeness of content and uses individual approval processes for checking data
Configurable completeness check
Integrated workflows
Versioning of all content

censhare Modules

The censhare platform is a powerful tool that can be matched to your needs by adding optional modules. Need to manage print, produce variants efficiently, develop localized content or get your web assets in order? censhare has the module for you.

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