Preventing An Omni-shambles in Omnichannel Marketing

Some companies struggle to define what omnichannel means and to prepare accordingly. But Digital Clarity Group tackles this in its report, explaining the ins and outs as well as how you can get started with your own omnichannel strategy.

  1. chevron left iconPreventing An Omni-shambles in Omnichannel Marketing
Morag Cuddeford-JonesAugust 29, 2019
  • Digital Marketing
  • Content Marketing

Professionals would readily agree that launching into a million pound campaign or strategy would be a bad idea if they weren’t fully sure of what that campaign actually entailed. And yet recent research from Digital Clarity Group (DCG) would suggest many organizations are doing exactly that.

In its paper, Omnichannel Success Depends On Knowing Your Customer, exclusively available as a censhare resource, DCG reveals that some companies are struggling to even define what omnichannel means, let alone provision themselves properly to tackle it.

The paper aims to set this straight. It offers the most up to date definition of omnichannel, resolves some of its challenges, shares examples of some brands’ stellar approach to omnichannel customer experience, and illustrates the steps organizations can take to improve their omnichannel readiness. This includes:

  • The role of data – how to unify data and make sure it flows, unhindered, across the business while remaining compliant
  • Defining the roadmap – bringing the company on board with the processes needed to align departments and partners under an omnichannel umbrella
  • What ‘good’ looks like – case studies from Amazon and Jaguar Land Rover/Spark 44 that demonstrate how the omnichannel functions in the ‘real world’

To learn more about the steps you should be taking for omnichannel success, download DCG’s Omnichannel Success Depends On Knowing Your Customer today.

Morag Cuddeford-Jones
Morag has been a marketing journalist and editor for 20 years but is still trying to convince herself that she doesn’t look it. She came to journalism after a brief flirtation with the music and entertainment industry, which ended when she discovered that she nurtured a passionate dislike of any tunes not produced in 1985.

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