MarTech: Making a DAM Good Decision

As companies evolve to interact with customers not just digitally, but in an omnichannel manner using multiple channels at once, their content and its management become vastly more complex.

  1. chevron left iconMarTech: Making a DAM Good Decision
Morag Cuddeford-JonesJuly 26, 2021
  • Digital Asset Management

It’s one thing to decide to introduce new or upgraded technology to help move your business to the next stage, but quite another to actually find the solution you need.

As companies have to interact with customers not just digitally, but in an omnichannel manner using multiple channels at once, their content needs become vastly more complex.

And inevitably, the people at the heart of the technology decision-making process are not, themselves, technologists. It is more likely they are business leaders, marketers, content managers, or customer excellence leaders. They have a deep understanding of the business question but little exposure to how certain technology solutions might meet their needs. To help companies meet these technology needs in the complex content and digital commerce space, censhare has put together a comprehensive Martech Buyers Guide: DAM in partnership with Bizibl. In this guide, you will find out:

  • What a modern Digital Asset Management system (DAM) looks like, from a system and process perspective, as well as the challenges it can solve, both today and in the future.
  • How DAM interacts with other systems such as Product Information Management (PIM) and Marketing Resource Management (MRM) among others, to deliver a full customer experience (CX) across the organization.
  • Why and how to compare vendors to make sure you select one that best suits your needs.
  • A straightforward, plain English guide, you will learn all you need to know about choosing the most appropriate DAM provider, as well as how to prepare your business to onboard the new technology.

For more information about DAM, or censhare’s wider suite of solutions including Universal Content Management (UCM), delve deeper into our Knowledge Base for whitepapers, blogs, analysts guides, and more.

Morag Cuddeford-Jones
Morag Cuddeford-Jones is a writer, editor and broadcaster. She has been working in marketing, business, and the SaaS space for more than 20 years. With experience interviewing C-Suite executives and working in tech, Morag has gained a unique insight into both the evolving martech landscape and the impact digital transformation has on consumer and B2B brands.

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