Do your work in marketing communication of a large corporation and are sometimes surprised that processes are either only partially standardized or not standardized at all? Jürg Weber, head of censhare AG, Switzerland, has authored an article on automated processes in marketing and the resulting advantages that is now featured in the magazine “Marketing und Kommunikation“.
Keywords such as marketing efficiency or marketing intelligence are bandied about widely. After all, everybody would like to see greater efficiency and more transparency in the marketing communication area. If you would like to find out more on these topics be sure to read Jürg Weber´s latest article in the magazine „Marketing und Kommunikation“ (German text).