Brands pay Kwikee to create, manage, and distribute their content to retailers. Kwikee collects and aggregates detailed product information for brands like Unilever, L’Oréal, and Nestlé. This data resides in Kwikee’s database and is distributed to major retailer, made available via website or API to thousands of stores across the US.
The emergence of ecommerce and the client’s desire for omnichannel content synchronization created an enhanced need for increased flexibility in Kwikee's management of product data.
After being acquired by sgsco in 2015, Kwikee replaced its ageing, SQL-based database with censhare and now uses it to create, store, and auto-distribute complex data on 420,000 products so brands can get the right content in front of consumers.
Download the customer success story to learn in full how Kwikee/sgsco employs censhare to:
Create 1 future proof platform for distributing complex, bespoke product information
Store 9 million files on 420,000 products
Enable 7,000 online channel users
Reduce the time it takes to pull a large report instead of a prior time of 2 days
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