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Inside censhare: Investment and Negotiating a Marketing Budget with our CFO

OK, so the title is a bit misleading, we didn’t really film me negotiating for a marketing budget, but I did sit down with the man with the money at censhare, our CFO, Stephan Wehselau to discuss the recent growth investment from DuMont .

This is an exciting time for us and our new partner; as Stephan explains, we have growth investment that we will use to grow our sales, marketing and services reach, here in Europe, North America and Asia-Pac, as well as some strategic research and development investment. I couldn’t resist mentioning the marketing budget, if you watch carefully, I think it’s approved.

For DuMont Media Group this is an investment into their digital future as they continue to evolve the future of publishing. They have taken a minority holding in our company, the management team here are unchanged – although DuMont will join our advisory board. This shareholding is subject to the approval of the German antitrust authorities.

Anyway, really good chat, very lucky to grab Stephan at such a busy time and get a “behind the scenes” view of this exciting bit of news.

HOT DAM 10: Choosing Your DAM Solution

A censhare whitepaper discussing 10 things you need to consider when selecting Digital Asset Management software.

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Ian Truscott Ian Truscott

Ian Truscott has a passion for creating ART (Awareness, Revenue and Trust) for B2B software companies as a marketing leader and is a censhare alumni. Wanting to connect a like minded community and share something useful, he founded Rockstar CMO, a monthly digital publication, and is currently helping B2B companies create ART at appropingo.

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