The best thing about curating marketing content is that there is plenty of it to go around. This week an interesting question arose: which is more pertinent, written or video content? The consensus is that quality, no matter the format, is the differentiator which will ensure your digital marketing success. Of course, having the right tools and promoting your content to the right audience helps a bit too. Check out the best of last week’s martech news for the big picture.
5 Things To Consider Before Abandoning Your Current WCM System – CMS Wire
Searching for a web content management system can be an overwhelming experience but it might be that the one you have is salvageable after all. As Digital Clarity Group’s
Cathy McKnight and censhare’s own head of global marketing, Ian Truscott
, emphasize in this article, take a hard look at your current solution before tossing it out.
Unilever threat 'is #MeToo moment for digital advertising' - The Guardian
Former Havas executive, Paul Frampton, gives his thoughts on Unilever’s threat to pull digital advertising
from sites such as Google and Facebook due to a lack of social responsibility regarding the with the kind of unwholesome or damaging content that they routinely allow to appear on their platforms. Frampton has some experience with this when he pulling almost 200 million pounds sterling of ad spend from certain sites for the same reason last year. He thinks that Unilever’s announcement could lead to a huge movement in the digital ad space.
Ready or Not, It's Time to Embrace AI – Entrepreneur
According to this article, a recent Forrester survey revealed that 58 percent of businesses have considered using AI technologies
, but only 12 percent have actually put AI into practice, which leaves a tremendous opportunity for those few who are willing to put their faith into the future and get ahead of their competition. AI will likely become especially important to companies who depend on a seamless customer experience.
The 7 Best Ways To Earn Links For Your Content – Forbes
Digital technology and algorithms might seem exceedingly advanced, but the basics of being found online remain relatively simple: the more useful and authoritative you are, the more likely you’ll wind up on the top of the content pile. This article reinforces some tried and tested practices, but also encourages us to think creatively about new techniques.
Everything a CMO needs to know about video marketing in 2018 – Marketing Land
This detailed article by a video producer gives some great stats on why video is vital to your marketing, beginning with the fact that there is so much text online that it’s too easy to overlook. There is also some great insight into what kind of budget you should allocate, how to stay on brand, and whether or not your production should stay in-house.