The Lands’ End store concept offers a taste of the brand's Wisconsin heritage.
Blog

DAM - Only The Beginning For Lands’ End

It seems as though every company or organization is undergoing its own version of a digital transformation at the moment. But what does this really mean? And more to the point, what is it going to achieve?

It’s all too easy to get caught up in the minutiae of reinventing systems and processes, sometimes the ‘why’ is forgotten in place of the ‘what’.

Digital transformation means more than refreshing technology. Whether this is to be able to reach new audiences, boost the use of new channels or simply gain that competitiveness, digital transformation is the opener to future survival for many companies, no matter the size or industry.

For Lands’ End , it was the rocket fuel in an ambitious growth strategy which it started in 2019. Looking to supercharge its global expansion as well as streamline costs and build efficiency to support its plans, this US retailer looked to censhare and its platinum partner Emmsphere Plus to build a flexible and future ready stack.

To find out more about how the casualwear brand is using censhare DAM to power rapid growth, download our exclusive case study where you can learn:

  • Why outdated DAM solutions can’t cope with today’s market demands including personalization and omnichannel retail

  • A best-practice approach to choosing the most appropriate DAM solution for you

  • How censhare’s DAM integrates with other software solutions to allow companies to manage a huge volume of resources in an intelligent and hassle-free way, as well as allowing brands to work seamlessly with third party retailers

This success story demonstrates how censhare’s Digital Asset Management (DAM) system is bringing Lands’ End not just into a modern, omnichannel retail environment, but also helping it dramatically expand its horizons, all through centralized, organized systems. Download the case study here or explore other Customer Success Stories to find out how censhare DAM, PIM and Universal Content Management Systems could support your future growth plans, today.

With censhare Digital Asset Management (DAM) underpinning its marketing technology stack, leading clothing retailer Lands’ End has a sturdy foundation for strong global expansion.

Global Retail Expansion with Digital Asset Management

With censhare Digital Asset Management (DAM) underpinning its marketing technology stack, leading clothing retailer Lands’ End has a sturdy foundation for strong global expansion.

Read Success Story
Lucy Campbell-Woodward Lucy Campbell-Woodward

Lucy ist Digital Marketing Managerin und Blog-Autorin bei censhare. In München zuhause, spielt Lucy eine zentrale Rolle im Corporate Marketing Team, immer mit Blick darauf, die Content-Maschinen am Laufen zu halten. Was ihr Lebenslauf allerdings nicht verrät, ist ihr beeindruckendes Wissen über bayerisches Bier. Prost!

Post
Cookie-Erklärung

Diese Webseite verwendet Cookies und Tracking-Tools von Drittanbieter, um die technische Funktionalität sicherzustellen, das Benutzererlebnis zu verbessern und uns dabei zu helfen, die Webseite für unser Besucher zu optimieren. Erfahren Sie mehr in unserer Datenschutzerklärung

Notwendige Cookies

Diese Cookies sind für die Funktionen der Webseite erforderlich und erleichtern deren Bedienung. Ohne diese Cookies könnten wir Ihnen z.B. Dienste wie Kontaktformulare und Regionsauswahl nicht anbieten. Diese Cookies sammeln anonymisierte Informationen, sie können nicht Ihre Bewegungen auf anderen Websites verfolgen.

Cookies anzeigenCookies ausblenden

Name

Domain

_hs_opt_out

censhare.com

_hssc

censhare.com

_hssrc

censhare.com

_hstc

censhare.com

_ga

censhare.com

_gid

censhare.com

allowCookies

censhare.com

hsfirstvisit

censhare.com

hubspotutk

censhare.com

prefGeo

censhare.com

Marketing Cookies

Cookies für Marketingzwecke werden genutzt, um gezielt relevante Werbeinhalte für den Nutzer auszuspielen, die Erscheinung von Anzeigen zu steuern und die Effektivität von Werbekampagnen zu messen.

Cookies anzeigenCookies ausblenden

_gat_UA-82154913-1

censhare.com

hubspotutk

censhare.com