The implementation of censhare for marketing campaigns allows Vitra to communicate consistently across all channels – from print publications, price lists and websites to social media in one orchestrated campaign. Via censhare, Vitra provides numerous touch points, all of which provide information in a consistent way.
Digital Asset Management
and Omnichannel Content Management
forms the core of the new intelligent system. All workflows are integrated, from the creation of product information and the preparation of all content and communication through to publication in all channels. Automated processes facilitate localization for languages, sales regions and individual target groups, while an integrated Translation Memory System permits lean, secure and efficient translation processes.
In marketing, censhare has brought us extreme increases in efficiency and with that also falling costs.
Former Head of Group Marketing & Communication