One-To-One Marketing and the Elusive Digital Experience Platform
A Paper from Theresa Regli, Industry Expert
Organizations are all facing the challenge of a shift from generalized mass distribution messaging to the new one to one paradigm. Yet, the marketing technology landscape is a complicated puzzle. Theresa Regli guides us through it.
The digital experience platform and its elements
How these elements make for improved messaging
Clean data as the linchpin for digital experience success