One-To-One Marketing and the Elusive Digital Experience Platform

A Paper from Theresa Regli, Industry Expert

Organizations are all facing the challenge of a shift from generalized mass distribution messaging to the new one to one paradigm. Yet, the marketing technology landscape is a complicated puzzle. Theresa Regli guides us through it.

Learn About

  • The digital experience platform and its elements
  • How these elements make for improved messaging
  • Clean data as the linchpin for digital experience success

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