One-To-One Marketing and the Elusive Digital Experience Platform
A Paper from Theresa Regli, Industry Expert
Organizations are all facing the challenge of a shift from generalized mass distribution messaging to the new one to one paradigm. Yet, the marketing technology landscape is a complicated puzzle. Theresa Regli guides us through it.
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The digital experience platform and its elements
How these elements make for improved messaging
Clean data as the linchpin for digital experience success