A Modern Approach to Marketing Product Information

Your products are the lifeblood of your company, and marketing, sales and engineering all need easy access to product information on a daily basis. But just because different departments must access this data for different uses, is it wise to store it across a variety of different systems? A censhare paper highlighting what to look for and guiding you in making an informed decision.

• The major problems and limitations of a traditional PIM
• What a semantic approach towards PIM means
• The benefits to marketing with integrated product information
• And, how to future proof your product assets