Marketing Resource Management

A b.telligent market overview on: Purpose, Characteristics and Supplier Market

MRM - A market overview from b.telligent

Whether B2B or B2C - marketing campaigns are becoming more extensive and complex, taking place over an increasing number of channels. This presents marketing experts with new challenges, including efficient planning, implementation, and collaboration.

The b.telligent Market Overview explains the nature of Marketing Resource Management in detail and takes a close look at the provider market. Only available in German.

Learn about:

  • The problems marketers face today
  • Taking a different look at the MRM market
  • Important criteria for choosing the right system