Omnichannel marketing in retail

Efficient content management in the omnichannel retailing world

In modern omnichannel retail marketing, it's vital to reach customers with precise and relevant content across many channels. But finding your way through the complex MarTech landscape for the appropriate software to successfully achieve this across a myriad of channels, is a real challenge.

This paper provides orientation in the jungle of terms and applications, and gives tips on how to master the challenge:

  • Get a handle on terms and systems like PIM, DAM, and CMS
  • Learn how to produce and manage content for all channels efficiently and securely
  • Understand why openness to integration is so important for success

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