Marketing isn't about content or channels or personalization. Marketing is simply the first step in the sales process. It's convincing people why your product or service is worth buying over any of your competitors. Everything else is just a tool for that purpose. So doesn't it make sense to focus on your most important tool - content?
Why Marketers Need to Rethink is a censhare whitepaper exploring how to improve content creation, customization and translation, enable better access to product information, and thereby facilitate more effective communication.
How to improve the content creation process
How to customize and translate content more effectively
How to improve access to product information
How to communicate more effectively with both your team and across departments
And, how to get more out of your technology
Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.