A company’s brand is one of its most valuable assets, communicating the brand’s values to the outside world, and instilling both consumer trust, loyalty, and advocation.
Brand Management in the Digital Age explores the challenges of brand management on both the global and regional stage, emphasizes importance of getting it right across all output channels and locales, and advises on how this can be done in an effective and timely manner through a complete and central control of your brand assets, no matter where or how they will be used.
Why effective brand management matters
How to meet the challenges of an omnichannel brand presence
How a central content hub can help
Top brands already employing best practice brand management and to what effect
Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.