The Planning-Performance Gap: How to Bridge Marketing Strategy and Marketing Effectiveness

In this first session of our two-part series, marketing leaders share their perspectives on the persistent challenges that slow teams down—especially around planning, budgeting, and execution.

This candid conversation explores the patterns seen across marketing organizations: disconnected tools, shifting budgets, lack of visibility, and reactive planning cycles. We’ll discuss how these issues impact marketing performance and what’s needed to clear the path for better collaboration, control, and content delivery.

What we'll cover:

• The most common pain points in marketing planning and budgeting
• How misalignment and inefficiency affect campaign execution
• Why traditional processes no longer support modern marketing
• What to change now to enable a more connected, strategic approach