Composable Martech at Scale
Real-World Lessons from Otto & Springer Nature
This 2-pager shows how enterprise leaders like Otto Group and Springer Nature use composable Martech to scale personalized, data-driven marketing.
If you’re navigating the complexity of modern marketing systems, these models offer a blueprint for transformation that starts with data and ends with performance.
Key takeaways:
- Composability is no longer theoretical—it’s being implemented at enterprise scale
- Marketers must become experience orchestrators with AI-ready stacks
- Attribution and content ROI are business-critical, not just metrics
- Cross-departmental agile planning enables true scale
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