From Silos to Synergy: How leading brands are building the future of the marketing supply chain

The modern marketing ecosystem is getting more complex — with more content, channels, and stakeholders than ever before. Companies often invest in tools for planning and content execution, but these systems rarely work together. The result Silos, inefficiencies, and slower go-to-market times.

Read on to see how leading organizations navigate marketing challenges through Marketing Resource Management (MRM) and content automation solutions found in Product Information Management (PIM), Digital Asset Management (DAM), and Content Management Systems (CMS)—and why the next frontier is bringing these systems together.

Achieving the following:

• Campaign asset creation timeline reduction from 2–3 weeks down to 2–3 days.
• 3,000+ global users supported across brands and regions, with infrastructure in Europe and Asia.
• 11M+ assets managed on a unified platform serving all brands and markets.
• Reduced product data inconsistencies from 70% to a unified source of truth.

Companies need to think beyond standalone solutions and toward a connected marketing supply chain.