Collateral marketing is an essential aspect of a successful marketing strategy. Its importance cannot be overstated, as it helps businesses establish a unified brand message, foster trust with customers, and enhance sales.

Growth is good. But managing the complexity which comes with it is increasingly beyond the scope of manual effort.

The causes of work related stress are many and varied, the good news is that the right technology can help to create a more harmonious – and effective – work environment.

Creativity dies without collaboration. But ensuring your team is connected with each other and their assets in a way which enables them to produce great work can be a challenge.

Print and digital can be a true power combo as part of well oiled omnichannel strategy. But which technologies support a successful omnichannel presence?

New products, variants, as well as updates mean that it takes constant care and attention to ensure that the most up to date information is available on all products. Thankfully, the efficiencies created by a PIM solution can be a game changer here.

The pressure on today's marketers is enormous. So how is it, that some teams are able to handle this so easily? We look at the example of BSH Hausgeräte GmbH, whose Universal Content Management approach has successfully revamped and improved its content management operations.

Research reveals that a large number of organizations still have no form of centralized content management, a factor which is strongly hindering their operations.

Many retailers have already begun the process of transforming their internal systems and processes in order be able to meet new consumer demands in changing market conditions. We explore how.