What is Brand Asset Management: All You Should Know
You hear 'brand assets' and think about logos and taglines? They're the vital elements that communicate the essence of your business, but brand assets are more than that.
You hear 'brand assets' and think about logos and taglines? They're the vital elements that communicate the essence of your business, but brand assets are more than that.
You hear 'brand assets' and think about logos and taglines? They're the vital elements that communicate the essence of your business, but brand assets are more than that.
Think about this situation: your marketing team spends hours searching for the perfect image, only to find that it’s buried deep within an unorganized folder, or worse, it's not there. This scenario is all too common for businesses that haven’t yet embraced the value of image management.
We all know that the ability to effectively manage marketing assets is crucial for success. With fierce competition and an increasing focus on digital channels, mastering marketing asset management (MAM) can give your business the edge it needs to thrive.
How can you make sure that your video content and other digital assets make up for the most of this number in the life of a typical content consumer?
Ever wondered how businesses keep all their digital stuff organized, from images to videos and everything in between? That's where Digital Asset Management (DAM) software comes in.
Want your ecommerce efforts to effectively engage customers in an era where experience is no longer just a trend? Meet PXM - a solution that is revolutionizing how businesses engage with customers.
As a manufacturer, you are juggling a lot. From raw materials to finished product, you need to keep control of every element – where it’s from, what it’s made of, what it does and what else it needs to work best.
When you think of finance, you think more about monetary assets, rather than digital ones. But having a robust digital asset management (DAM) strategy in financial services is absolutely vital. Banking today has gone beyond the purely transactional, with consumers looking for advice, spend analysis and projections on top of the usual checking and savings accounts.
Tired of spending countless hours searching for specific media files? Well, you're not the only one. Organizations are faced with the challenge of efficiently managing, accessing, and distributing media assets, regardless of their type.