censhare, the only digital experience company on the market with semantic information networking at its core, was mentioned as a representative vendor in Digital Asset Management in Gartner's recent Market Guide for Digital Asset Management by analysts Jake Sorofman and Andrew Frank, published November 16, 2016.
We believe censhare's inclusion in Gartner's Market Guide is especially important in an industry that is currently on the brink of expanding into the digital realm and becoming single source digital experience software rather than simple storage and file management solutions. According to a key finding in the report, "DAM capabilities are often narrowly differentiated in repository and life cycle management features; the competitive battlefield has moved up the stack, into applications and processes built on DAM foundations."
censhare’s semantic network allows all assets to relate intuitively to one another as needed. It allows for not only the ease and comfort of having all assets masterfully work interdependently between different departments and have intricately woven campaigns among a variety of outlets, it also ensures that you’re working with the most state of the art information management available within the industry.
"We believe to be acknowledged as a represantative vendor for single-source content and workflow management in Gartner's Market Guide goes hand in hand with a rapid increase of interest in integrated marketing technology we experience in the market place. For a lot of companies, the unified management of all marketing content and assets becomes a strategic necessity to be able to deliver personalized messaging across numerous touchpoints in the future," said Dieter Reichert, censhare’s CEO. "With our digital expericence platform, we are able to offer exactly this to our international customer base."
*Gartner, Inc., Market Guide for Digital Asset Management, Jake Sorofman, Andrew Frank, 16 November 2016. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.