Multi-Channel strategies put to the test
The key topic of this year’s Media Meeting that took place on May 7, 2009 in Mannheim was “Multi-Channel-Strategies“. Once again, the branch conference for communication professionals featured top-notch speakers from Saatchi & Saatchi, ogilvy and all the way through to SAP. For the fifth time, the meeting was hosted by the graduate students of Duale Hochschule Baden-Württemberg Mannheim, under the auspices of the lecturers Professor Dr. Jürgen Redelius and Professor Peter Mayr.
Dieter Reichert, Chief Marketing Officer of censhare AG, spoke about “Navigating through the Google galaxy – Demands on the communication of the future.“
The presentation was based on an outline of the evolution and changes in communication developed by Professor Dr. Stefan Gürtler, a lecturer at the renowned Nordwestschweiz specialist college. Proceeding on these findings, Dieter Reichert shed a light on solutions and potentials for future communication channels and paths.
Additional information on the Medien Meeting Mannheim is available at www.medien-meeting-mannheim.de .