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DAM and PIM: A Match Made in MarTech

Theresa Regli explores product data and digital asset management, and how to align these data types in a key move towards successful and targeted customer communications.

Marrying authoritative product data with digital assets as they move through the lifecycle towards distribution is an ongoing challenge for many organizations, particularly for large retailers, manufacturers, and consumer product companies.

In this white paper, industry analyst and digital asst management expert Theresa Regli explains the ins and outs of product and digital asset data, the importance of its aligned management, as well as the potential benefits which your organization could feel from being able to supply consistent, accurate, and high quality content, such as better personalization, advertising, and promotional opportunities.

Download the whitepaper using the form on the right and learn:

  • What exactly product data is in relation to other data types

  • Which organizational benefits can come from the marriage of these data types

  • How best to align your data in one system, including real insight into the use case of Swiss retailer, Migros

  • That data unification is an important ongoing task for any forward looking MarTech strategy

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