This whitepaper comes from our friends at Rockstar CMO
and their straight talking regular columnist Ted Rubin
, considered one of the most influential CMO's on Twitter, he's also a leading Social Marketing Strategist and author.
His articles suggest he's on a mission to save retail, seemingly in-spite of itself and in this white-paper Rubin shares 7 key tips and trends that todays retailers should take note of.
So, what's on the set list?
Making the experience last
Keeping it simple
It's all about the service
Finding it cuts both ways
Looking out for the long haul
Keeping it fresh
Ruling the world
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