A whitepaper from censhare and The Group of Analysts (TGOA)
Contemporary publishing harbors tremendous potential but many brands are failing to implement the modern communication strategies which allow them to tell their own brand story.
Enterprise Storytelling is a whitepaper from censhare and TGOA explaining the need for brands to communicate their own story and how this can be done in order to entertain potential customers, effectively service current customers, and reengage former customers, creating a brand story and fostering customer loyalty - all for a price which will be repaid many times over with the right choice of content management technology .
Success factors for enterprise storytelling
The role of single source publishing
The importance of the right technology
How to find the right technology for you
Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.