In 2011, Spark44 was formed as a joint venture with Jaguar Land Rover to relieve them from the need to manage complex relationships with different agencies for different regions and marketing channels.
Since then, the main goal of the agency has been to increase demand for Jaguar Land Rover’s cars while saving the company money at the same time.
censhare acts as a single source of truth for Spark44, for its digital assets, web CMS, workflow governance platform, as a way to manage resources and projects, and as a way to create and distribute emails to customers. It’s also used by 10,000 people within JLR as a portal to hold product information on the group’s hundreds of vehicles, options and accessories.
Spark44 uses censhare hosted on Amazon Web Services (AWS). AWS offers a broad set of global compute, storage, database, analytics, application and deployment services that help organizations move faster, lower IT costs, and scale applications.
Learn how Spark44 employs censhare to help Jaguar Land Rover to:
save £55m since 2011
double sales since 2012
increase the speed of its content production process by 68%
make 300,000 assets available to an agency network in 19 countries
serve 10,000+ users
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