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The Essential Role of Product Information in the Customer Experience

Gartner Report

Recently Gartner has published a number of reports and articles discussing the essential role of product information in the customer experience, particularly in today’s era of the omnichannel customer experience and the need to orchestrate a product experience consisting of more than just traditional product information, descriptions and pricing in order to include a broader range of assets that includes a rich media.

In addition, Gartner's research explores the role of next generation PIM as an information hub which is required by various disciplines within the business, not just orchestrating a showcase for people looking to buy the product, but also to serve internal needs such as finance and marketing, providing a holistic view of all assets, content and data that are associated with a product.

Create Powerful Customer Experiences With a 360-Degree View of Your Products
In this report:

"Organizations need to evolve from product information management to product information intelligence. In doing so, data and analytics leaders will unlock greater business value through their programs by connecting master data to product data assets in support of customer-centric experiences."
- Gartner analysts Simon James Walker and Michael Patrick Moran

This report is complimentary so there's no need to register with us. We hope you find it useful and if you would like to learn more about how censhare can play a role in unifying data assets for your organization, then please get in touch .

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Gartner, Create Powerful Customer Experiences With a 360-Degree View of Your Products, Simon Walker, Michael Moran, 17 October 2017

Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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