Publishing is about more than just producing print products. In addition to the task of producing the core product, content for websites and digital media can now be maintained in a coherent and brand consistent manner. Blogs, Apps, social media and personalized newsletters can form effective additions to the available output channels.
All inputs, regardless of source, should be pooled in one single view. In this way, the monitoring and tracking of content management is centralized, and digital and print production automated.
An integrated system can record feedback from readers or interested parties and communicate with these proactively. Moreover, targeted information enables each target groups to be addressed specifically, as well as the analysis of market potential and sales of books, newspapers and other media.