Ian Truscott 2 days ago

Max Pusch, CTO for Martech Agency MSP, Talks censhare, Retail, and REWE

censhare recently published a new case study with our partner MSP AG and client REWE. I chat with Max Pusch, CTO at MSP, to dig deeper into how censhare supports this European retailer.
Content Management
Product Information Management
Technology
Ian Truscott 8 days ago

Tuesday 2¢: Are the Machines Ruining Marketing?

I’ve noticed a bit of downer on technology from some of our industry's big brains, specifically regarding marketing automation and what it’s being used for. So why so glum?
Digital Marketing
Technology
Tuesday 2¢
Douglas Eldridge 06.07.2018

5 Challenges in the Automotive Industry - TLS Automotive Summit

Fresh off the heels of the TLS Automotive CX Summit in Los Angeles, here are five key takeaways which we picked up while hanging out with the auto crowd and hearing about the challenges and innovative solutions faced by this industry.
Digital Marketing
Technology
Douglas Eldridge 02.07.2018

Creating Great Customer Experiences and the Technology that Allows It

Last week I was on vacation and took this opportunity to completely disconnect myself from the word of internet. Now as I am back and starving for martech content, this week's martech memo dives into content and its affects on customer experience vital tech for digital marketing.
Digital Marketing
Monday Morning Memo
Technology
Douglas Eldridge 25.06.2018

Content, Chatbots, and Customers – It’s All About ROI

Whether you’re pleasing a customer, investing in chatbots, or using the latest and greatest content marketing platform, the investment should pay off. This week's content collection looks at ROI in the marketing space.
Digital Marketing
Monday Morning Memo
Technology
Douglas Eldridge 18.06.2018

How Technology is Integral to Putting Customers First, What’s Next in Marketing Automation, and More

Technologies have aided businesses in unravelling departmental silos, enabling them to work for the customer's sake. This week's martech roundup focuses on these technologies and how to take them further.
Digital Marketing
Monday Morning Memo
Technology
Ian Truscott 14.06.2018

Inside censhare: No politics & No Silos 4Eva

This week on Inside censhare, I am again slipping into my suit jacket as I meet another member of the board – Eva Wittka, our Chief Operating Officer (COO).
Inside censhare
Technology
James Kerley 13.06.2018

Why Banks Should Bank on Catering to Millennials

Just as technology helped millennials disrupt an entire industry by changing the way they bought music, it’s going to change the way banks engage with and service their customers.
Digital Asset Management
Digital Marketing
Technology
Ian Truscott 05.06.2018

Tuesday 2¢: Is This It for Content Management?

As I flick through another industry analyst report (this one rating the best DAM vendors), I wonder what the f**k has happened to the content management industry.
Content Management
Technology
Tuesday 2¢
Ian Truscott 25.05.2018

7 Trends in Digital Experience Platforms - New Research by DCG

What do you get when you listen to the voice of 300 business and IT executives? Some pretty good insight into what’s driving the digital experience conversation today.
Digital Marketing
Technology