Ian Truscott has the unofficial and honory title of the “Träger des Firmen-Megaphons” for censhare, bringing 20 years of B2B software experience to our company (surely starting as a child) to lead marketing here. Luckily for us in the Munich office, he’s found the kettle and some tea bags – look at him, he’s happy.
Dig a bit into the latest marketing buzz around ‘real time marketing’ and very quickly you'll come across the moment in 2013 when Oreo reacted to the blackout at the Super Bowl with an amusing tweet. But is that all there is to real time?
March was the month of marketing madness as we attended various events all over the globe, and our field marketing team was at the front end. Here is a recap of what went down this March in the retail sector.