Morag has been a marketing journalist and editor for 20 years but is still trying to convince
herself that she doesn’t look it. She came to journalism after a brief flirtation with the music
and entertainment industry, which ended when she discovered that she nurtured
a passionate dislike of any tunes not produced in 1985.
Brands are beginning to deliver on the holistic omnichannel customer experience - download our guide to Omnichannel Marketing in Practice to make sure that your organization is up there with the best of them!
Omnichannel communication is promoted as key to customer experience. But, as Forrester suggests, getting to the stage where you can deliver the right message, in the right place, at the right time, is not all that easy.
The manufacturing industry isn’t the first sector to spring to mind when considering the need for an organization wide content strategy, but the latest in our series of HOT DAM 10 whitepapers suggests just that.