Morag has been a marketing journalist and editor for 20 years but is still trying to convince
herself that she doesn’t look it. She came to journalism after a brief flirtation with the music
and entertainment industry, which ended when she discovered that she nurtured
a passionate dislike of any tunes not produced in 1985.
A well orchestrated omnichannel marketing strategy can seem like an unattainable goal, but this Forrester report outlines how companies wanting to step up can overcome the 6 biggest hurdles to the omnichannel approach. Morag Cuddeford-Jones explores.
Digitization has an increasingly important role to play in the success of manufacturing. From ideation to sourcing, production line and supply chain, software is bringing together people and process in a transparent, efficient digital network.
Brands are beginning to deliver on the holistic omnichannel customer experience - download our guide to Omnichannel Marketing in Practice to make sure that your organization is up there with the best of them!
Omnichannel communication is promoted as key to customer experience. But, as Forrester suggests, getting to the stage where you can deliver the right message, in the right place, at the right time, is not all that easy.