Morag has been a marketing journalist and editor for 20 years but is still trying to convince
herself that she doesn’t look it. She came to journalism after a brief flirtation with the music
and entertainment industry, which ended when she discovered that she nurtured
a passionate dislike of any tunes not produced in 1985.
Staying hot in the publishing world is no easy task – but leading media houses are managing it. We share the success story behind Grazia publisher Bauer Media, who is rethinking the ways in which magazines are created.
Is your company ready for the omnichannel contact strategy it wants to develop? Morag Cuddeford Jones takes a look at the Forrester Research report, which says your company might not be there yet and shows how you can change that.
A well orchestrated omnichannel marketing strategy can seem like an unattainable goal, but this Forrester report outlines how companies wanting to step up can overcome the 6 biggest hurdles to the omnichannel approach. Morag Cuddeford-Jones explores.
Digitization has an increasingly important role to play in the success of manufacturing. From ideation to sourcing, production line and supply chain, software is bringing together people and process in a transparent, efficient digital network.