Morag has been a marketing journalist and editor for 20 years but is still trying to convince
herself that she doesn’t look it. She came to journalism after a brief flirtation with the music
and entertainment industry, which ended when she discovered that she nurtured
a passionate dislike of any tunes not produced in 1985.
The manufacturing industry isn’t the first sector to spring to mind when considering the need for an organization wide content strategy, but the latest in our series of HOT DAM 10 whitepapers suggests just that.