Cookie Policy

This website uses cookies to provide technical functionality, improve the user experience and help us optimizing the website for our users. Find out more in our Privacy Policy

Necessary Cookies

These cookies are necessary for the function and operation of this website. Without these cookies we would not be able to offer you services such as contact forms and territory selection. These cookies collect anonymous information and cannot track your movements on other websites.

Show CookiesHide Cookies

Name

Domain

__ga

censhare.com

__gid

censhare.com

allowCookies

censhare.com

prefGeo

censhare.com

Performance Cookies

These cookies collect information about how you use our website. This enables us to identify which parts of our website are particularly popular and thus improve our offer for you. These cookies do not save information that would allow the user to be identified. The collected information is aggregated, and therefore anonymous.

Show CookiesHide Cookies

Name

Domain

__hssc

censhare.com

__hssrc

censhare.com

__hstc

censhare.com

_vwo_uuid_v2

censhare.com

hubspotutk

hubspot.com

__gat_UA-8

censhare.com

L1c

linkedin.com

BizoID

ads.linkedin.com

BizoData

ads.linkedin.com

BizoUserMatchHistory

ads.linkedin.com

BizoNetworkPartnerIndex

ads.linkedin.com

Marketing Cookies

Marketing Cookies are being used to deliver adverts and other communications relevant to you and your interests, to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns.

Show CookiesHide Cookies

Name

Domain

1P_JAR:

google.de

CONSENT

google.de

NID

google.de

globe icon

Diese Webseite ist auch auf Deutsch verfügbar.

Region auswählenUS - English
Blog

US Shopping Giant Counts its Savings

US Shopping Giant Counts its Savings

It is always a pleasure to share with you examples of how our customers use censhare and the kinds of successes which they experience as a result. This time it’s the turn of a large US retailer (remaining anonymous to retain its competitive edge) which decided to take on the challenges of retailing in the digital age with the help of censhare.


Meeting the needs of today’s shopper

Retail is a complex and unpredictable business. You may be familiar with the collapse of many famous household brands due to a tough economic climate and competition from online retailers. And even successful stores have reported low profits against the backdrop of shrinking consumer confidence. Most have broadened to compete with the online only sellers, while some have diversified to focus on providing unique services in store.

A few weeks ago, we spoke to a senior project manager at one large US retailer to hear about the challenges she and her company face. One of the biggest was making workflows between departments run as seamlessly as possible, which should reflect in the experience customers have when they interact with the company. Does this quote ring true in your organization?

“Customers don't distinguish between the many channels and processes that we discuss internally. So, we need to connect our internal processes together to remove those barriers.”

It’s something which many companies aim for – and a huge reason our clients come to us for help.

Starting small to win big

And like so many of our other customers, this retailer has taken a gradual approach to implementing censhare. The platform is powerful and can be used to solve a huge range of problems, but that has a flip side. The problems we help to solve are often structural in nature and so implementing new technology often goes hand in hand with some organizational or cultural change.

Each year since 2013, the project team has widened censhare’s reach within the company. Where it was once only used to automate workflows for the photo studio that shoots products used in advertising brochures, it now covers 20 marketing processes and is used by 1,300 staff across the country. The firm stores and manages millions of images in censhare and is saving $275,000 a year just by being able to find and reuse images instead of shooting new ones.

To find out more about the incredible benefits that one of America’s most beloved department stores achieves with censhare, check out the success story or this infographic for a shorter overview.

Smarter Retail In The Digital Age

Learn how a top US retailer is using censhare technology to face the growing challenges of the digital age.

Download Success Story
Lucy Campbell-Woodward Lucy Campbell-Woodward

Lucy is a Digital Marketing Specialist and blogger for censhare AG. Based in Munich, Germany, Lucy forms part of the Corporate Marketing team, oiling the cogs which keep the content machines churning. What her resume doesn’t state, however, is an impressive knowledge of Bavarian beer. Prost!

Comments