It is always a pleasure to share with you examples of how our customers use censhare and the kinds of successes which they experience as a result. This time it’s the turn of a large US retailer (remaining anonymous to retain its competitive edge) which decided to take on the challenges of retailing in the digital age with the help of censhare.
Meeting the needs of today’s shopper
Retail is a complex and unpredictable business. You may be familiar with the collapse of many famous household brands due to a tough economic climate and competition from online retailers. And even successful stores have reported low profits against the backdrop of shrinking consumer confidence. Most have broadened to compete with the online only sellers, while some have diversified to focus on providing unique services in store.
A few weeks ago, we spoke to a senior project manager at one large US retailer to hear about the challenges she and her company face. One of the biggest was making workflows between departments run as seamlessly as possible, which should reflect in the experience customers have when they interact with the company. Does this quote ring true in your organization?
“Customers don't distinguish between the many channels and processes that we discuss internally. So, we need to connect our internal processes together to remove those barriers.”
It’s something which many companies aim for – and a huge reason our clients come to us for help.
Starting small to win big
And like so many of our other customers, this retailer has taken a gradual approach to implementing censhare. The platform is powerful and can be used to solve a huge range of problems, but that has a flip side. The problems we help to solve are often structural in nature and so implementing new technology often goes hand in hand with some organizational or cultural change.
Each year since 2013, the project team has widened censhare’s reach within the company. Where it was once only used to automate workflows for the photo studio that shoots products used in advertising brochures, it now covers 20 marketing processes and is used by 1,300 staff across the country. The firm stores and manages millions of images in censhare and is saving $275,000 a year just by being able to find and reuse images instead of shooting new ones.