Congratulations, you’re a publisher now!
But, you didn’t even apply for the position? We know, but you’d better accept it, and quickly!
Marketers in every industry now have a new job – providing ultra convenient, real time content. In a hyper connected, demand led digital world, there’s no other way to keep current customers and win new ones.
So, are you equipped to take on your new role? Do you have the skills and insight to deliver what consumers want before they lose patience and go get it somewhere else?
If you’re only just beginning to realise the enormity of the task that faces you, you’re not alone. But the penny is dropping fast and marketers are scrambling to get their content and channels in shape - with mixed results. You need to make sure you’re among those successful brands that are getting it right.
This censhare whitepaper on the topic lists 5 truths of real time content and its production, as well as exploring how marketers can best get on the offensive and get it right.
In it, we cover:
The exploding demand for content
Becoming a content publisher
Optimizing the content production line
Contributing to the ultra convenient customer experience
Beating the silos to enable your best content strategy
Read more in Five Truths About Real-Time Content for tips on keeping your brand’s complex and personalized publishing enterprise under control.