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Blog

Theresa Regli – the Expert’s Inside Track on the Future of Personalization

Theresa Regli – the Expert’s Inside Track on the Future of Personalization

Wouldn’t it be handy if you just happened to stumble upon a smashing bit of research which left you feeling brighter, smarter and altogether better informed, all in the space of a tea-break?

Well, call it your lucky day because digital asset expert and all-round industry maven, Theresa Regli, has just released an insightful new research paper which we here at censhare have been fortunate to sponsor.

Here’s just a hint of what’s inside:

  • Why the perfect DXP is something money can’t buy - but with the right approach, anyone can build

  • Data needs to be more than clean, it has to get elegant

  • Systems, systems, systems – a DXP has a lot of moving parts but when they work together, it’s a thing of beauty

  • Move beyond personalization – it’s about contextualization now

For all this and more besides, grab a cup of something refreshing and download Theresa’s paper, One-to-one marketing and the elusive digital experience platform . We hope you find it helpful and it's really FREE no need to give us your data (read more about our policy on free content here ).

Lucy Campbell-Woodward Lucy Campbell-Woodward

Lucy is a Digital Marketing Specialist and blogger for censhare AG. Based in Munich, Germany, Lucy forms part of the Corporate Marketing team, oiling the cogs which keep the content machines churning. What her resume doesn’t state, however, is an impressive knowledge of Bavarian beer. Prost!

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