Wouldn’t it be handy if you just happened to stumble upon a smashing bit of research which left you feeling brighter, smarter and altogether better informed, all in the space of a tea-break?
Well, call it your lucky day because digital asset expert and all-round industry maven, Theresa Regli, has just released an insightful new research paper which we here at censhare have been fortunate to sponsor.
Here’s just a hint of what’s inside:
Why the perfect DXP is something money can’t buy - but with the right approach, anyone can build
Data needs to be more than clean, it has to get elegant
Systems, systems, systems – a DXP has a lot of moving parts but when they work together, it’s a thing of beauty
Move beyond personalization – it’s about contextualization now
For all this and more besides, grab a cup of something refreshing and download Theresa’s paper, One-to-one marketing and the elusive digital experience platform . We hope you find it helpful and it's really FREE no need to give us your data (read more about our policy on free content here ).