While most companies can manage multichannel marketing, the shift to being an omnichannel organization is more seismic than many anticipate. Meeting customer expectations as they move from one platform to another, communicating relevant information at appropriate moments in their journey to deliver a fluid, personalized experience can be a challenge.
To help you make a great start to your brand’s own omnichannel journey, censhare has pulled together three high quality resources explaining the why, the when, and the how of omnichannel marketing.
One of these resources is the censhare whitepaper Getting Started With Omnichannel Marketing, in which we reveal:
The importance of reviewing the status quo – understanding your position today will help form your strategy for tomorrow
How to refine your requirements – find out what information is needed, by whom and when
Where to develop and deploy your assets – mapping your content resources and creating process
Testing your success - there are benefits!
You can register to receive this paper, along with two others from Forrester Research, as part of the full guide to Omnichannel Marketing in Practice here .
In doing so you will gain valuable insights into the topic as well as success stories and practical tips on how to make the change to omnichannel content, marketing, and ultimately, customer experience.