Only twelve months ago everyone was talking about how it’s already December again. And here it is, December again. Before you get carried away with how fast 2017 went, get ahead of 2018 by planning for the impending GDPR laws that will take effect long before you start lamenting the end of next year. Also, in this week’s tech and marketing news roundup, learn how and why to market to the heart, even if you are a B2B marketer, and why blogging is still a powerful marketing tool.
Agility, data and using data properly are shaping up to be the biggest marketing trends in 2018. With only five months until GDPR takes effect in Europe, every company that markets in Europe has to be prepared, which means that simply attaining data is no longer good enough. Now, having a strategy in place to use data wisely under the edicts of strict regulation will help define 2018.
Speaking of GDPR, according to one study, 70% of marketers in global organizations don’t fully understand the implications of it while 87% of CIOs believe that their current policies and procedures leave them exposed to risk regarding the new law. This article explains a few tactics that marketing teams should consider.
Whether you are selling chewing gum or complex marketing software, ultimately the purchaser is a human being (even though soon your gum will just show up on your doorstep because your AI bot will recognize that you are out and already know that you want more, according to this article ). No matter the sales cycle, being able to relate to the buyer and solve his or her problem is the ultimate marketing win.
Marketing and relevancy go together like love and marriage. If marketers thought of leads as humans and not data then they might be able to decipher what is relevant to them and supply it to them at the right time. This is easier said than done, of course, but with the right engagement, this tactic can be more cost effective than traditional online marketing methods.
The concept of corporate blogging has been around for quite a while now, and its usefulness has been proven time and again. But It’s still common to find corporate blogs which aren’t regularly updated. Despite this, blogging remains one of the most powerful and cost effective marketing tools there is, and this article gives three reasons why.