As the end of the year continues to encroach and planning for 2018 ramps up, this week’s Monday Morning Memo is also a Monday Morning planning session! Video seems to be finding its rightful place among the most important content marketing tools available as the cost for equipment and the learning curve to use it goes down, and is rightfully at the forefront of many marketers’ planning for next year. Also, here’s what you need to know about influencer marketing and how AI is learning to party.
Video is a content marketing topic which is trending more than ever. The subject has been discussed by our VP of Marketing, Ian Truscott, in his Tuesday 2 Cents while he practices what he preaches with Inside censhare . If you’re ready to get your video marketing off the ground but need a place to start, this article will steer you in the right direction.
The mad dash into 2018 has begun. Content marketing continues to evolve and as that happens new strategies need to be laid out and tested. It’s no surprise that video is the key to this author’s 2018 planning, so find out why and what else to set your sights on when planning for next year.
There’s no place like the internet to get what you want when you want it and that’s a challenge faced by content marketers as they try to appease both search engines with long form, educational content as well as consumers who want to absorb as much information as quickly as possible. This article is about how content marketers have to adapt to their evermore ravenous audiences.
Influencer marketing is a bit more complicated than the internet’s answer to celebrity endorsement and many marketers are still unclear as to what influencer marketing actually is. This guide will explain what to look for when selecting influencers and what they need to do well to ensure that you get your money’s worth.
Everyone loves a good party and apparently, that also rings true for our AI devices. One Alexa-enabled speaker in Hamburg, Germany, kept the neighbors awake while her owner was away by playing music at full blast. This is another humorous story about the trials and tribulations which we’ll have to endure as we continue to embrace artificial intelligence.