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Monday Morning Memo: Getting Back to the Basics of Marketing and Data

Getting Back to the Basics of Marketing and Data

Last week’s Monday Morning Memo focused on what to expect in 2018. As exciting as the latest and greatest technology is, it’s also important to hone in on what’s relevant today. This week, we look at a range of current marketing, data and sales topics to enrich the first working day of the week.

Sales Digital Transformation: It’s Now Or Never! – Forrester

The point of purchasing software for your business is to ultimately make money with it and according to this Forrester article, the rubber is meeting the road when it comes to digital transformation. Companies with the right infrastructure will succeed and those without won’t. Read More

The One Metric Every Data Team Needs to Remember – CMS Wire

Marketing might begin with creativity but it ends with data; quite literally sometimes. Every marketer is a part of a data team and knowing which data is important to you is vital. The answer in this article, while profound, is open-ended for each individual and business. Read More

Solving the Distributed Social Marketing Dilemma – Gartner

For many companies, social media has become a marketing department in and of itself, but that doesn’t always makes its marketing function any clearer. According to this article, people and strategy are only the beginning, without the right tools and governance your social presence will continue to lag. Read More

Top Content Marketers Share 6 Proven Ways For Driving Sales & Leads – Forbes

Six top content marketers weigh in on what has been successful for them. Relevant content, knowing your audience, and learning a little bit of business math have served these experts well. As mentioned by a content expert on this blog before, it’s all about the people who you’re marketing to that’s vital to success. Find out here what else helps to drive sales and leads. Read More

Why I Give Away My Knowledge for Free -- and How That Helps Me Drive Sales –Entrepreneur

When people research products and companies online they want to go a bit deeper than a logo, jingle, or motto. The basic tenants of content marketing are based on educating prospects, therefore the title of this piece should come as second nature to most marketers. How high-level or granular should you go with your content though? This article delves into the details. Read More

Douglas Eldridge Douglas Eldridge

Doug Eldridge manages marketing content from our US headquarters in Denver, Colorado. He started marketing for a DAM company because he thought it’d be easy, after all, once a dam is erected it’s saving the lives of anyone on one side and creating a wonderful lake for people on the other. Once he realized he was marketing for software company he became agile quickly and became a leading expert on semantic databases. While away from his DAM job he is a typical Coloradan, which means a lot of time in mountains and breweries.


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