Technology solutions are seductive. Given the promise of solving a gnarly problem at the touch of a button, what marketer would not leap at the chance to click ‘install’?
But taking this approach can set organizations back to where they started – or worse. Technology is a useful tool, but only when there’s a strong rationale behind the implementation and the right people in place to use it.
No business can afford to make ill informed decisions about its software or hardware solutions. Data and information flow too fast to make concessions.
The latest survey and report from Digital Clarity Group (DCG), sponsored by censhare, Digital Experience Platforms: Buyer Trends, Preferences, and Strategies , shows marketers how they can get a handle on the procurement process. Discussing the ideal supplier mix and the importance of marketing having a seat at the IT table, the report covers:
One vendor or many – make sure your solution fits your needs
Technology is not the solution, only the tool
Marketing should sit at the heart of the DXP procurement process
If it doesn’t integrate today, it won’t cope with tomorrow
Data is always the foundation
Marketers do not need to be IT experts to be successful in using technology to solve their problems. But they do need to understand enough about the nature of the problem and what their strategy is going to be to resource for it effectively. Click here to read more in the report.