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Inside censhare: Arctic Terns, Butterflies, Data and ROT with Theresa Regli

Inside censhare: Arctic Terns, Butterflies, Data and ROT with Theresa Regli

This week is the last in our mini-series of Inside censhare filmed outside censhare at our client, partner and community event – ecosphere days 2018 . In this episode I am joined by Theresa Regli , Digital Asset Management Expert and Information Strategist.

This title doesn’t quite describe Theresa’s place in the world of Digital Asset Management, as a former analyst, author of “ Digital and Marketing Asset Management: The Real Story about DAM Technology & Practice ” based on a career helping clients figure out DAM strategies, Theresa is an internationally recognized authority on DAM.

In common with the rest of this little series, I grab Theresa shortly after being on stage and we discuss the main points of her presentation (that you can download here ). Called ‘Make it Real with Integration and Migration’ she starts with arctic terns, butterflies and data.

Theresa has a gift for analogies, educating us about data and content migration through the story of these birds and butterflies. How they prepare for migration to travel so far and how we need to do the same for our digital assets as they take flight on their journey to the many different systems and customer touchpoints they need to travel to.

As Theresa points out, the effort and time of the preparation for this journey is often underestimated, especially when organizations implement a new DAM system.

Theresa shares with us the good practice of auditing assets, clearing out what’s not needed before such a migration process and shares a term she learned from Lisa Welchman , a mutual industry friend of ours, as a way to decide what should take flight to the new system: ROT – Redundant, Outdated or Trivial.

Theresa underlines this by sharing that a current client has realized that only 20% of the digital assets they are managing are in current use and this realization obviously makes the migration job 80% easier!

Great fun chatting to Theresa, delighted she could contribute to our event and share this insight with our audience. I hope you enjoy this video.

Ian Truscott Ian Truscott

Ian Truscott has a passion for creating ART (Awareness, Revenue and Trust) for B2B software companies as a marketing leader and is a censhare alumni. Wanting to connect a like minded community and share something useful, he founded Rockstar CMO, a monthly digital publication, and is currently helping B2B companies create ART at appropingo.

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