OK, I admit, presenting on webinars is not always fun, you are never sure if anyone is listening, there can be very little audience participation or technical difficulties and sometimes the other participants on the webinar can make it all a bit so-so. Put me in a room full of people over a webinar any time!
But, this time it’s different. I am actually looking forward to hooking up with Rusty Warner from Forrester to chat about how You Can't Win Smart Customers With Dumb Content , in our latest webinar.
You may have seen that I interviewed Rusty after our ecosphere days event last year for Inside censhare . He gave a great presentation at the event and in the video, we chat about his background and his work at Forrester.
Rusty is always good for sharing opinions and I anticipate a lively conversation and a fun webinar on a subject very dear to my heart - content!
Specifically, we will be discussing the importance of understanding content in a customer experience strategy and how to make it ‘smart’.
Today, while marketers are obsessing about understanding their customer data and content, much less focus is put on enriching it with metadata so that it can engage the very audience that we spend so much time trying to understand. This creates lost opportunities to engage this audience with what might have been the exact piece of content which they needed right now.
During the webinar we will chat about what Forrester’s customer obsession means for content and the role that content intelligence plays in making content smart and relevant, we’ll also be sharing some best practice advice on how you can make your content work harder by making it smart.
So please join us! And if you do, don’t hesitate to chip in with questions and feedback, we’d love to hear from you.