When the censhare CEO speaks, we all know to sit back and listen. Most recently, Dieter spoke at the Digital Innovator’s Summit (DIS) on Artificial Intelligence in a talk which he originally wanted to call “The End of the World as We Know It”. The title may have since changed to something more mainstream, but Dieter’s views – as always – are anything but.
That said, you might be expecting to hear more of the usual alarmist chatter about how AI is going to make marketers redundant, but you would be wrong. Some points Dieter had to share included:
Without human intelligence, you can forget about AI
Of the three levels of AI, we’re still on level 1 - but we’re about to take the next big step
The way we operate in the future will depend on a shared economy and new behaviors
Publishers should seek out retailers for inspiration – they’re 20 years ahead of the rest
It is refreshing to hear from someone who is a futurist but also pragmatic about the capabilities of AI and the role that marketers will play.
#SpoilerAlert: We’re going to be more important than you think...