Success Depends on Mastering the Business Practice of Content Management focuses on core attitudes about the role that content management plays in effective B2B marketing, describes the current alignment between attitudes and actual practices, and concludes with recommended actions that marketers can take towards mastering the business practice of content management.
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How Slimming World Builds Brand Value with Content Marketing
This on demand webinar with James Naylor, Slimming World, discusses his expression “let the creatives create”, describing the process of enabling content marketers via technology and the shift towards brand publishing.
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