On November 14 and 15, censhare joined the cream of the US West Coast Digital Asset Management crowd, sponsoring the Henry Stewart DAM event in Los Angeles. While there, censhare once again triumphed in the Great DAM Bake-Off and led a fascinating discussion about the fourth generation of DAM.
Great DAM Bake-Off
In September, Wendy Skoulding, Business Development Product Manager at censhare, donned her baking hat and lifted her golden spoon victoriously as she won the Great DAM Bake-Off in Chicago .
This time, in Los Angeles, she defended our title by cooking up another victorious demonstration and winning the vote of the assembled experts as she deftly showed censhare passing one tough criteria after another. This recognition by an audience of DAM expert peers proves that the current growth of censhare is based on product and technology excellence.
Staying Competitive and Relevant
For many enterprise marketers, finding the perfect balance between juggling multiple campaigns and adapting to shorter product life cycles creates immense pressure on a marketer’s ability to deliver.
Presenting on this pressing industry issue, censhare’s Director of Alliances, Amanda Eldridge, stated that:
One of the biggest challenges marketers face is that the creation of new media never stops. Marketers are expected to deliver to print, social media, and on any device at any given time.
Eldridge was joined by Jesse Turner, Presales Engineer, to present the importance of viewing your DAM as a central component of a marketing tech stack, breaking down silos and building a digital supply chain that allows a simpler flow of information.
The 4th Generation of DAM
It is widely recognized that DAM has moved on from simply managing assets to forming the center of a broader technical infrastructure which supports multi-channel marketing, product management, project management, automated workflows, and so much more.
As contextualization becomes more important to marketers, Rainer Heckmann, COO, censhare US, hosted a roundtable session to discuss what’s next, looking at the 4th generation of DAM as a dynamic engine for the digital supply chain.
The event was a great opportunity for censhare to share its experience, showcase its product and demonstrate why clients like Kohl’s, GoPro, Jaguar Land Rover and Dyson are centralizing their content operations around a Universal, Smart Content Platform .