This year's digimedia fair was held under the motto of Content meets Technology meets Business. As a specialized event for professionals, the trade fair covers the entire range of commercial publishing und digital printing.
censhare was among the exhibitors in Düsseldorf and provided professionals with insights into the functionalities and utilization of the information system. Dieter Reichert, CEO of censhare AG, and Stefan Ruthner, Key Account Manager, gave a keynote entitled Information creates relations, outlining what successful communication and the provision of information will look like in the future:
»In our current Information Age information that is continuously interacting with information and gaining new links has become the most important product. This creates completely new demands on corporate strategies. The need to review and rethink (product) visions is unavoidable.
Social media evaluates, provides information and creates a public, open dimension. Information is processed, connections and contexts are established, while communication is accelerated. At the same time, social media force other media to respond rapidly and up to the minute.«
Dieter Reichert, CCO of censhare AG