In a world of constant disruption and technological advancement, technology vendors and companies that publishes content on a regular basis are likely to collaborate closer than ever, which is especially true for the publishing industry: With their business model focused purely on publishing they are exceptionally fit to benefit from upcoming tech R&D investments .
To further enhance its collaboration with the sector, censhare has continued its relationship with the UK Professional Publishers Association (PPA) and will attend and sponsor the PPA Festival 2017 as well as other events during 2017/2018.
The Professional Publishers Association (PPA) represents around 220 UK companies, ranging from consumer magazine publishers to business-to-business data and information providers, customer magazine publishers and smaller independent companies.
The PPA Festival , in London on 10th May, brings together the UK publishing industry, sharing insights and experiences through a great line up of industry speakers across 6 stages. Many of these speakers represent censhare clients, including Bauer Media Group, Condé Nast and Hearst Magazines UK and key technology partner, Pugpig will also be speaking.
The censhare partnership with PPA goes beyond sponsorship of the festival, but also includes sponsorship of an educational program that will share their experience and expertise in operationalising and monetisation of large scale, multi-channel content production.
Ian Truscott, Global VP Marketing, censhare AG explains; "It’s fantastic to continue to work with the PPA and their members, many of whom are clients that we have worked with for many years and to be a part of this community. I’m looking forward to the festival, the chance to connect with these industry leaders."